AMBER Alert Program - (America's Missing Broadcast Emergency Response)

When a child abduction situation meets the established criteria, an AMBER Alert is issued to solicit the public’s help for the safe and prompt return of the child. The Program uses:

to immediately broadcast descriptions of the abducted victims, their abductors, and suspect vehicles. With thousands of eyes now watching, it is hoped that this early warning system will not only coerce a kidnapper into releasing the child for fear of being arrested but also deter the person from committing the crime in the first place. Stranger abductions are rare in British Columbia. 

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AMBER Alert is a province-wide, innovative partnership that involves:

When Is an AMBER Alert Activated?

AMBER Alert is intended only for the most serious, time-critical child abduction cases. It is not intended for cases involving parental abductions, except in life-threatening situations. AMBER Alert can be used in any abduction that meets the criteria regardless of what relation the abductor has with the victim.

AMBER Alert is only activated by authorized users within law enforcement agencies. ALL of following conditions must be met before activating an AMBER Alert: 

How Does It Work?

The RCMP follow an established protocol to activate the alert, using a specially designed web application that notifies participating partners to immediately:

The duration of an alert will depend on the circumstances surrounding the abduction and will vary from one incident to the next.

How Can the Community Assist?

The early stage of the investigation into an abducted child is critical. Every minute counts. The cooperation of the media and the public is crucial to the police. The determination of police investigators alone is not enough to guarantee the safe recovery of a child. Help from the community is essential. Information obtained quickly through an AMBER Alert can assist in the safe and swift return of abducted children.

AMBER Alert sends a strong message that crimes against children are intolerable, and in some cases has acted as a deterrent to potential abductors.

AMBER Alert empowers the community to work cooperatively with law enforcement and the media to increase the safety of our communities. The main objective is always the safe return of the child.

This is what you can do to help:


AMBER Alert Background

In 1996, the brutal kidnapping and murder of 9 year old Amber Hagerman, caused her community of Arlington Texas to come together and create the AMBER (America’s Missing Broadcast Emergency Response) program with the intent of preventing such incidents from occurring in the future and to increase the safety of children in the community.

AMBER Alert first came to British Columbia on National Missing Children’s Day, May 25th 2004, and has proven itself as a successful program and law enforcement tool over the years.

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